I build B2B software and advise companies on software strategy & AI.
I design and write the software behind Zoku's unified commerce platform — POS, warehouse, eCommerce, all integrated with NetSuite. Retail, F&B, and wholesale distribution, across a dozen countries.
I advise companies on how to build, deploy, and adopt software — in particular with AI. What to develop, what to integrate, and where the real value is.
I started in business consulting, moved into project management, and went on to co-found a software company. My master's from Leiden University combined business and IT, and my career has followed that same intersection ever since.
Before Zoku, I worked across insurance, hospitality, telecom, event venues, and a semi-government institution — both as a consultant and in operational roles. I think about software as a business problem first, and I've seen what works in practice, not just in theory.
I work with companies navigating real software complexity — whether that's building a new product, rethinking their tech direction, or determining where AI fits into their operations. My experience building a product firsthand means the advice is grounded in practice, not abstraction.
Engagements range from strategic advisory to hands-on technical leadership, depending on what's needed.
Interested? Connect on LinkedIn and we'll set up a time to chat.